Office of Marketing Communications
The Office of Marketing Communications promotes the College’s messaging and brand
by telling stories, making visuals and highlighting the mission of MCC.
For all departments throughout the College, MCC’s Marketing Communications oversees:
- Visual and copy standards for the College
- Original photography, video and audio
- All-college publicity and marketing campaigns
- Website branding and development
Marketing Communications partners with College departments and divisions on the creation, development and distribution of:
- Admissions and Enrollment branding and marketing
- Event publicity and marketing
- Academic program and course publicity and marketing
- ADA Accessible digital communications for internal and external distribution
The priorities that the Office of Marketing Communications uphold are:
- MCC’s commitment to equitable and accessible education for all
- Reminders for current students
- Event reports and funding updates
- MCC’s ability to bring together people from different backgrounds
- The success of our alumni who go on to contribute in their communities
The mission of MCC’s Marketing Communications Department is to protect the College’s
brand, upholding the reputation of the College, and mitigating image and legal risk
while clearly communicating and supporting the institution’s commitment to equity,
pathways, the community, the regional workforce and local economy.
With the development of strong marketing concepts, communications channels and superior
customer service, we create results-oriented advertising, public relations and communications
that are designed to meet the diverse needs of the College’s departments and divisions.
Strategic Department Goals
Services Offered
We serve as MCC’s in-house creative marketing team, producing approximately 1,000
communications annually. We collaborate with departments and individuals across the
campus to promote MCC’s community, programs, partnerships and events.
Our creations:
- Present a consistent look and message
- Highlight MCC’s positive image to the community
- Emphasize an equitable and accessible college experience for all students, employees and community members
Types of Services Offered:
- Branding
- Copywriting/editing
- Digital Content Creation
- Digital Design
- Event Planning
- Photography
- Press Releases & Media Relations
- Print and Digital Advertising
- Print Design
- Print Procurement
- Recruitment Campaigns
- Retention Campaigns
- Speech/scriptwriting
- Social Media Promotion (Pre- and Post-Event)
- Social Media Coverage (Live)
- Promotional Videos
- Promotional Item ordering
- QR Codes*
*All final digital creations must be ADA compliant accessible, including documents,
videos, and social media posts and graphics. Please note: PDFs made for proofing purposes
may not be accessible.