Middlesex Community College

Marketing Micro-credentials

21st Century Marketing Essentials  - Total Credits:  12
Students who complete this micro-credential will learn to analyze the challenges and opportunities of global marketing, gain insights into data analysis and metrics to evaluate campaign effectiveness. They will aslo learn to create social media strategies and execute cohesive and effective marketing campaigns that utilize a mix of digital an d traditional channelswhile undertanding the importance respecting consumer privacy, embracing diversity, and ensuring accuracy and honesty.
 
3 credits – COM 125 Social Media
3 credits – BUS 240 Principles of Marketing
3 credits – BUS 243 Entrepreneurial Marketing
3 credits – COM/BUS 228 Social Media Marketing

 
Social Media Content Creation & Marketing - Total Credits:  9
Students who complete the this micro-credential will learn to produce and curate content that resonates with a target audience, encouraging engagement and fostering community around a brand. Using social media analytics tools to measure the success of their content and strategies, they will also be able to create comprehensive social media strategies that integrate with broader marketing objectives, selecting appropriate platforms and tactics to meet specific goals. 
 
3 credits – COM 104 Message Design
3 credits – COM 125 Social Media
3 credits – COM/BUS 228 Social Media Marketing

• AS Business Career
• AS Communication Career
• AS Communication Transfer
• AS Liberal Arts
• AS Liberal Arts & Sciences
• Communication & Marketing Certificate
• AS Business Entrepreneurship Career

The Social Media Content Creation & Marketing counts towards a MCC degree. Register now to complete a:

• AS Business Transfer
• AS Communication Career degree
• AS Communication Transfer degree
• AS Liberal Arts
• AS Liberal Arts & Sciences
• Visual Arts
• Visual Design Caree
• Visual Design Transfer
• Communication & Marketing Certificate